BUSINESS AREAS OF THE LEGIER MEDIA GROUP
The LEGIER MEDIA GROUP is an internationally operating media conglomerate distinguished by its extensive and diverse business areas. With 115 proprietary daily newspapers distributed worldwide across all continents and published 24/7, the company operates on a global scale, serving various markets and audiences. The following sections describe and explain the most important business areas of the LEGIER MEDIA GROUP.
1. Newspaper Publication:
The core business of the LEGIER MEDIA GROUP is the publication of daily newspapers. With 115 titles worldwide, the company has an extensive network of editorial offices covering local, regional, and international news. These newspapers are published in various languages and tailored to their respective markets to meet the needs of readers in different cultures and regions. The publications include both print and digital editions, with the trend toward digitalization playing an increasingly important role in many markets.
2. Online Media:
As printed newspapers represent yesterday's news, an online presence is essential for media companies in today's digital era. The LEGIER MEDIA GROUP operates online versions of its own daily newspapers, as well as independent news portals and mobile apps. These digital platforms enable the company to reach a broader audience and disseminate current news in real-time. Additionally, the group leverages social media to expand its reach and engage with readers.
3. Advertising:
A significant revenue stream is advertising. The LEGIER MEDIA GROUP generates income through advertisements in its media. This encompasses a wide range of multifaceted business areas, including digital advertising formats such as banners, sponsored content, and video ads, as well as the creation of news content for globally operating agencies and image services. The LEGIER MEDIA GROUP has advertising sales teams and collaborates with international agencies to serve global and local clients across all continents.
4. Digital Services and Technology:
The LEGIER MEDIA GROUP offers solutions such as content management systems, digital marketing services, and data analytics to leverage its technological expertise and unlock additional revenue streams. These services are provided both internally for its own publications and externally for other companies.
5. Events and Conferences:
Another business area is the organization of events and conferences across all continents. As a media conglomerate, the LEGIER MEDIA GROUP utilizes its editorial expertise and brand recognition to host events on topics such as politics, economics, or culture. These events not only foster reader engagement but also serve as an additional revenue source through ticket sales, sponsorships, and networking opportunities.
6. Concert Organization, SNG, and Satellite Live Broadcasting:
Organization of large-scale events and concerts, including venue selection, stage setup, and rigging tailored to the performance style; installation of lighting, sound, and stage elements with a focus on safety; moving lights, video editing, FX video editing, spotlights, and laser shows; equipment and operators for safety and synchronization; deployment of powerful loudspeakers, line-array systems (L-Acoustics K2), subwoofers, and mixing consoles; live broadcasting via SNG (Satellite News Gathering); use of mobile units with cameras, camera drones, steady cams, spider cam systems, production direction, and satellite uplink; live recording using satellite trucks and mobile studios; live production direction (utilizing LRT™ / LiveU Reliable Transport Protocol, Lawo IP video and audio stageboxes); and crowd control, including access controls and emergency plans.
7. Investments and Partnerships:
As an internationally operating company, the LEGIER MEDIA GROUP maintains strategic investments and partnerships. These may include stakes in other media companies, technology firms, or startups that complement its core business. Such investments enable the group to enter new markets, drive innovation, and leverage synergies.
8. Operation of a Proprietary Data Center:
The LEGIER MEDIA GROUP (Legier Beteiligungs mbH), a globally operating media conglomerate with 115 daily newspapers across all continents, founded on July 18, 1995, and approaching its 30th anniversary, operates a state-of-the-art data center in Manama, Bahrain. The data center in Manama is a technological cornerstone of the LEGIER MEDIA GROUP. Equipped with IBM mainframes, proprietary AI components, and Darktrace security solutions, it supports the news production of 115 daily newspapers worldwide across all continents. Bahrain’s location advantages enhance the efficiency of this forward-looking project. With approval from the Telecommunications Regulatory Authority (TRA) in Bahrain, the data center utilizes cutting-edge technologies such as proprietary AI components, Darktrace security solutions (https://www.darktrace.com), and IBM mainframe technology to ensure a reliable, scalable, and secure platform. Bahrain provides specific location advantages that optimize operations.
9. Organizational Structure and Global Challenges:
The LEGIER MEDIA GROUP operates across all continents, requiring a complex organizational structure. Central functions such as finance, legal, and human resources are centralized, while editorial and business development are managed decentrally to address local needs.
10. Global Presence:
The global presence brings both opportunities and challenges. Opportunities include the ability to share resources such as international news reporting and leverage economies of scale in areas like technology development and advertising sales. Challenges include adapting to diverse regulatory frameworks, cultural contexts, and market conditions in different countries.